Influencing Behaviors: 7 Simple Rules to Engage Patients and Facilitate Lasting Behavior Change

---

 Doesn’t it bother you that large industry giants devote billions of dollars to marketing products and behaviors that you spend your entire career trying to undo? If so, Great! Because we have something they don’t have – the one-on-one connection. With small tweaks, you can dramatically increase your ability to move people and influence behavior. In this engaging talk, you will gain the strategies, simple rules and skills to engage patients to make healthful and lasting change. (And along the way, you will gain the tools to improve every relationship you have – professional and personal).

Upon completion of this presentation, participants will be able to:

• Describe the 7 simple rules of influence for improving relationships and communication with patients and families
• Understand the importance of states in memory, storytelling, word choice, voice, body language and rapport.
• Learn to utilize conscious and non-conscious influences to optimize communication around healthful behavior change.